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Which Country Has the Happiest and Most Loyal Workforce in the World

Universum presents the Global Workforce Happiness Index

What motivates young professionals the most to leave one employer for another? And why does talent in one country appear to be happier and more loyal that of its neighbor? Universum has completed one of its largest studies to date, this time concentrating on establishing which country has the most satisfied and loyal workerforce in the world. More than 200,000 young professionals in 57 markets participated in the survey for this research, which was carried between September 2015 and September 2016.

This years Global Workforce Happiness Index, shows its time to take a data-driven approach to attracting and retaining your top talent. The results deliver benchmarks for employee happiness and loyalty, allowing us to analyze its impact on innovation and growth, and provide a way for companies to plan improvements. The ability to retain experienced talent is no longer a matter of employee satisfaction alone; it is also tied to how employees compare to their peers in other organizations. This research has found that a negative gap between peers from one company to the next is often a signal that less satisfied employees will be much easier to persuade to leave one company for a competitor.

Employee happiness is crucial for retaining good talent as well as having a motivated workforce that delivers great results and continuously innovates. If the young professionals in an economy show low levels of discontent, this is a good sign for the economy as whole.

The happiness index is an indicator for employers to understand the broader context they are operating in, helping them understand where they need to emphasize aspects of work culture to attract or retain talent.

In most countries, the main drivers for job change are better compensation & benefits and better opportunities for advancement. This is independent from the level of workforce happiness. A striking finding is that in the countries that where young professionals are less happy, an important driver is professional development and learning opportunities, while in the happier countries, improved work-life balance is a top-driver.

Uploaded By : Nurlianti Auliani
Last Update : 29/12/2016

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